<p class="MsoNormal" align="center" style="margin-top:7.8pt;margin-right:0cm; margin-bottom:7.8pt;margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right: 0cm;mso-para-margin-bottom:.5gd;mso-para-margin-left:0cm;text-align:center; text-indent:0cm;line-height:16.0pt;mso-line-height-rule:exactly"><b><span style="font-size:18.0pt;font-family: 黑体;mso-hansi-font-family:微软雅黑">国内首家一站式家居体验店落户青岛<span lang="EN-US"><o:p></o:p></span></span></b></p> <p class="MsoNormal" align="center" style="margin-top:7.8pt;margin-right:0cm; margin-bottom:7.8pt;margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right: 0cm;mso-para-margin-bottom:.5gd;mso-para-margin-left:0cm;text-align:center; text-indent:0cm;line-height:16.0pt;mso-line-height-rule:exactly"><b><span style="font-family:宋体;mso-ascii-font-family: " times="" new="">——海尔美乐乐家居广场</span><st1:chsdate isrocdate="False" islunardate="False" day="12" month="1" year="2013" w:st="on"><span lang="EN-US">1</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">月</span><span lang="EN-US">12</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">日</span></st1:chsdate><span style="font-family:宋体; mso-ascii-font-family:" times="" new="">正式开业</span><span lang="EN-US"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    国内首家一站式家居体验店将落户青岛。记者获悉，<a name="OLE_LINK1">海尔美乐乐家居广场</a>将于</span><span lang="EN-US">1</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">月</span><span lang="EN-US">12</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">日在青岛正式开业，该广场将为消费者提供集家装设计、家居体验、配送安装于一体的全新一站式家居购物体验，满足互联网时代消费者的个性化需求，这意味着一种集家居家电家装于一体、虚实网紧密融合的新兴商业业态破茧而出。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    据了解</span><span style="font-family:宋体;mso-ascii-font-family: " times="" new="">，海尔美乐乐家居广场是日日顺基于互联网时代打造的智能化家居体验平台。它依托日日顺物流网、服务网、营销网和信息网优势，通过收集消费者家居家电家装个性化需求数据，从而能够充分并准确把握市场需求的变化，为消费者提供差异化的产品和服务。<br /> </span></p> <p class="MsoNormal" style="margin-top: 7.8pt; margin-right: 0cm; margin-bottom: 7.8pt; margin-left: 0cm; text-align: center; "><img alt="" src="/Upload/News/2013-1-10/2013110944167J0I2.jpg" /></p> <p class="MsoNormal" style="margin-top: 7.8pt; margin-right: 0cm; margin-bottom: 7.8pt; margin-left: 0cm; text-align: center; "><span style="font-family:宋体;mso-ascii-font-family: " times="" new=""><img alt="" src="/Upload/News/2013-1-10/201311094417JVCTC.jpg" /><br /> <br type="_moz" /> </span></p> <p class="MsoNormal" align="center" style="margin-top:7.8pt;margin-right:0cm; margin-bottom:7.8pt;margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right: 0cm;mso-para-margin-bottom:.5gd;mso-para-margin-left:0cm;text-align:center; text-indent:21.1pt;mso-char-indent-count:2.0"><b><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">提供一站式家装新体验</span><span lang="EN-US">  </span></b><b><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">满足互联网时代用户需求</span><span lang="EN-US"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    众所周知，家居装修是家庭生活中至关重要的一环，家装的好坏直接关系到家居生活的舒适与否。</span><span style="line-height: 115%; font-family: 宋体; ">然而</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">，由于家装市场尚不够透明以及装修过程繁杂冗复，消费者面临</span><span style="line-height: 115%; font-family: 宋体; ">买家具建材东奔西走，问价格模棱两可，要环保毫无保障，找售后难上加难，家具与家电不配套等一系列问题。如何为消费者提供一站式家装服务解决方案已成为家装行业亟需攻克的难题。<br /> </span></p> <p class="MsoNormal" style="margin-top: 7.8pt; margin-right: 0cm; margin-bottom: 7.8pt; margin-left: 0cm; text-align: center; "><img alt="" src="/Upload/News/2013-1-10/201311094417ZTZTV.jpg" /></p> <p class="MsoNormal" style="margin-top: 7.8pt; margin-right: 0cm; margin-bottom: 7.8pt; margin-left: 0cm; text-align: center; "><span style="line-height: 115%; font-family: 宋体; "><img alt="" src="/Upload/News/2013-1-10/201311094417B1GF2.jpg" /><br /> </span><span style="line-height: 115%; font-family: 宋体; "><br /> </span><span lang="EN-US" style="line-height: 115%; "><o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    作为全国首家一站式家居体验店，海尔美乐乐家居广场全力打造的线上线下一体化的全新一站式家装体验平台，彻底颠覆了传统家装行业经营方式，从根本上消除了家装市场普遍存在的品类单一、价格不透明、质量无保障等问题，解决消费者家装家修困扰，真正让消费者获得“线下体验，线上下单”一站式家装购物体验。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="line-height: 115%; font-family: 宋体; ">    记者</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">了解到，海尔美乐乐家居广场不仅家电、家居到家饰、家具等品类一应俱全，能够满足了消费者一站式的购物需求，而且还通过虚实网融合经营，为消费者提供全新的个性化设计体验。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    日日顺相关负责人在接受记者采访时表示，借助日日顺线上线下协同优势，消费者可在线上或到现场与设计师咨询互动，根据个人喜好提出差异化的家装需求。专业的设计师团队再根据用户住居环境及需求为其提供一步到位的设计方案，提供个性化、专业化的配套产品与服务。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    不仅如此，</span><span style="mso-bidi-font-size:10.5pt; line-height:115%;font-family:宋体;mso-ascii-font-family:Simsun;mso-hansi-font-family: Simsun;color:#010101">海尔美乐乐家居广场所提供的都是质高价优的产品与服务。</span><span style="font-family: 宋体;mso-ascii-font-family:" times="" new="">该广场借助日日顺销售渠道庞大的规模优势，最大程度减少家装产品在市场上的流通环节，为消费者提供价格最中意的家装产品。此外，</span><span style="mso-bidi-font-size:10.5pt;line-height:115%;font-family:宋体;mso-ascii-font-family: Simsun;mso-hansi-font-family:Simsun;color:#010101">家居广场所售产品均使用绿色环保材料，郑重向用户作出“绿色装修，达不到环保标准免装修工程款”、“家具、家饰低于国家有关环保及质量标准原价免单”等承诺，保证让消费者买得放心，用得舒心。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="mso-bidi-font-size:10.5pt;line-height:115%;font-family:宋体;mso-ascii-font-family: Simsun;mso-hansi-font-family:Simsun;color:#010101">    另外，海尔美乐乐家居广还独创性推出菜单式服务，</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">不仅提供按约送达、送装同步的配送服务，还提供测甲醛、智能升级等个性化增值服务，充分解决了大件家电、家具产品存在的送装分离、服务脱节、售后无保障等问题</span><span style="line-height: 115%; font-family: 宋体; ">，真正让用户的家装过程变得简单轻松。</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:115%;font-family:Simsun; color:#010101"><o:p></o:p></span></p> <p class="MsoNormal" align="center" style="margin-top:7.8pt;margin-right:0cm; margin-bottom:7.8pt;margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right: 0cm;mso-para-margin-bottom:.5gd;mso-para-margin-left:0cm;text-align:center; text-indent:21.1pt;mso-char-indent-count:2.0"><b><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">开启虚实融合新模式，打造网络时代的开放平台</span><span lang="EN-US"><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    互联网经济时代，消费者主动意识被唤醒，个性化需求以一种前所未有的力度影响甚至决定着企业的行为。区别于传统经济时代企业居主导地位的情形，市场正由“以企业为中心卖产品”转变为“以用户为中心卖服务”，消费者的选择决定企业的生存与发展。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="line-height: 115%; font-family: 宋体; ">    在此背景下，海尔集团为跟上用户点击鼠标的速度，已启动网络化战略发展阶段，将“虚网做实”、“实网做深”，全面向专业的服务商转型，颠覆传统的运营模式。目前，海尔正加速向平台型企业转型，一端连接用户资源，一端连接专业外部资源，以根据用户需求迅速整合全球化资源，在实践中探索按需设计、按需制造、按需配送的供需链体系。</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; "><o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="line-height: 115%; font-family: 宋体; ">    海尔美乐乐家居广场的开业即是海尔探索互联网时代全新运营模式的重要体现。作为日日顺渠道平台的一部分，海尔美乐乐家居广场依托日日顺运营体系在全国范围内广泛的用户资源、强大的物流配送体系、一流的服务资源，全力</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">打造虚实融合运营的，为用户提供一站式家居解决方案的开放性平台，通过创新商业模式和创新消费者体验引领时代的发展</span><span style="line-height: 115%; font-family: 宋体; ">。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    据了解，根据日日顺的发展战略，家居广场这一开放平台</span><span style="line-height: 115%; font-family: 宋体; ">包括物流平台、服务平台、虚实营销平台。日日顺物流平台可以为用户提供涵盖仓储、配送、安装为一体的物流服务；服务平台则基于日日顺遍布全国各级市场的强大服务网络，为所有有需求的企业客户和消费者提供家电家居产品的安装、维修、保养等服务；虚实营销平台，致力于在制造商、代理商、消费者之间搭建一个体验最佳、品质最好的家居购销互动平台，企业可在网上实现与用户的零距离互动交流，并最终快速满足用户需求。</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; "><o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="line-height: 115%; font-family: 宋体; ">    日日顺相关负责人透露</span><span style="font-family:宋体;mso-ascii-font-family: " times="" new="">，首家海尔美乐乐家居体验店</span><st1:chsdate isrocdate="False" islunardate="False" day="12" month="1" year="2013" w:st="on"><span lang="EN-US">1</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">月</span><span lang="EN-US">12</span><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">日</span></st1:chsdate><span style="font-family:宋体; mso-ascii-font-family:" times="" new="">于青岛开业后，</span><span style="line-height: 115%; font-family: 宋体; ">在北京、上海、武汉、广州等城市，这种创新的家居广场形式将陆续开业。</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; ">2013</span><span style="line-height: 115%; font-family: 宋体; ">年，日日顺拟开建</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; ">48</span><span style="line-height: 115%; font-family: 宋体; ">家海尔美乐乐家居广场店，</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; ">2014</span><span style="line-height: 115%; font-family: 宋体; ">年有望达到全国</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; ">200</span><span style="line-height: 115%; font-family: 宋体; ">家店的规模。届时，全国的消费者都将从这一创新形式中获益，体验到全新的家居生活。</span><span lang="EN-US" style="line-height: 115%; font-family: Simsun; "><o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span lang="EN-US" style="display:none;mso-hide:all"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span style="font-family:宋体;mso-ascii-font-family:" times="" new="">    </span><span times="" new="" style="font-family: 宋体; ">美乐乐家居广场在</span><span times="" new="" style="font-family: 宋体; ">家电产业问题专家罗清启表示，互联网为企业带来的最大影响便是颠覆了以往以企业为中心的商业模式，基于消费者需求的创新模式将取代传统发展模式。在日日顺运营体系下，海尔美乐乐家居广场顺应互联网时代的需求开创了个性化消费时代，这意味着一种集家居家电家装于一体、虚实网紧密融合的新兴商业业态破茧而出，将对传统业态带来巨大的冲击。</span></p> <p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:7.8pt; margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom: .5gd;mso-para-margin-left:0cm;mso-char-indent-count:2.0"><span times="" new=""> <br /> <font face="宋体">    更多信息，请搜索“海尔专卖店”</font><br type="_moz" /> </span></p>