海尔婴儿家电全球首发 为80后父母提供科学育儿解决方案
原创 · 编辑:迁安信息港 2012-12-04 12:08:02
阅读:3768
<span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">半夜宝宝哇哇大哭,起身给孩子调奶需要不停的加水试温;宝宝辅食需要更加营养平衡,父母咀嚼喂食不卫生,无奈却没有更好的办法;宝宝餐具随时消毒,大瓶小瓶放在蒸锅里水煮消毒,却没有更好的方式……这或许是父母最常用的方式,却也是最常见的困惑。但如今,</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">随着越来越多的</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">“</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">80后</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">”</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">升级为父母,</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">“虎宝宝”“龙宝宝”的出生使中国迎来了第四次“婴儿潮”。作为有</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">独立见解</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">和</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">追求个性</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">的一代,80后父母在</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">育儿理念上</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">也</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">更讲究</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">专业</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">方法</span><span style="text-indent: 21pt; font-size: 10.5pt; font-family: 宋体; ">和科学理念,对高品质婴儿家电的呼声也越来越强烈。</span>
<p class="p0" style="text-indent:21.0000pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">为了满足这一特定消费群的需求,日前,海尔集团整合全球五大研发中心于12月20日(12月6日</span><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-size:10.5000pt; font-family:'宋体'; ">10:00</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">开始网上预购)全新推出婴儿-调奶器、婴儿-搅拌机、婴儿-消毒锅等整套婴儿家电解决方案,以个性化的按需定制为80后</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">新生代母婴人群提供更</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">健康安全</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">的</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">解决方案</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:5.1450pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "> 科学育儿时代来临 ,“健康 安全 ”成首选标准</span><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">相关数据显示,从<font face="Calibri">2008</font><font face="宋体">年到</font><font face="Calibri">2010</font><font face="宋体">年,我国婴儿家电市场每年以</font><font face="Calibri">200%</font><font face="宋体">的速度递增。虽然销售火爆,但目前整个市场尚处于“多而杂”的局面,产品琳琅满目,但技术专业、品质优秀、能提供全面科学喂养方案的相对不足。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">“<font face="宋体">信得过的</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">品牌,特别是大</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">品牌</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">太少</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">,</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">而且</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">那些</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">价格便宜</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">的婴幼儿电器不敢轻易出手,担心安全问题。<font face="Calibri">”</font><font face="宋体">一位年轻的</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">妈妈</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">对记者说。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">作为婴幼儿用品,“健康、安全、便捷”最为重要,特别是近年来食品安全问题沸沸扬扬,而婴幼儿产品与孩子接触的时间长,频率高,对其健康成长至关重要,产品是否存在辐射、</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">是否含</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">化学</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">成分</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">,操作是否简单</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">等</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">,成为父母深刻考虑的问题。在健康育儿等观念和方式正得到越来越多消费者认可的情况下,如何为年轻父母提供一种健康、安全的育儿方式显得更为必要,这也成为年轻父母们选择婴儿用品尤其是婴儿家电产品的首要标准。</span><span style="mso-spacerun:'yes'; color:rgb(68,68,68); font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "> 海尔整套婴儿家电 让<font face="Calibri">80</font><font face="宋体">后父母育养无忧</font></span><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">时代在发展,市场需求也在变化,互联网时代,单纯的产品已不能满足消费者日益变化的个性化需求,因此,海尔一直致力于为不同的消费者提供个性化的整套生活解决方案。正是在这样的理念指导下,海尔敏锐洞悉<font face="Calibri">80</font><font face="宋体">后父母的需求,海尔整套婴儿家电解决方案应运而生。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">据了解,海尔整套婴儿家电解决方案主要包括恒温调奶器、多维辅食搅拌机、蒸汽消毒锅三大产品,可以提供包括<font face="Calibri">60</font><font face="宋体">秒极速调奶、</font><font face="Calibri">40</font><font face="宋体">℃精准控温、健康辅食制作、新鲜果蔬榨汁、多容量奶瓶消毒、蛋羹鱼虾蒸煮等在内的诸多科学喂养解决方案。成套功能组合,实现不同食谱的组合,满足各阶段婴幼儿成长所需。同时为了保证产品的安全健康,海尔婴儿家电选用食品级不锈钢及耐高温玻璃替代传统塑料材质,作为在欧美等发达国家普遍使用的餐具材质,其耐高温,防腐蚀,耐酸性强,使用寿命长,对人体健康无害,能够充分保证婴儿的食用健康。其次,海尔婴儿家电独有的安全保护设计和人性化一键旋钮,确保操作安全简单方便,让</font><font face="Calibri">80</font><font face="宋体">后父母最大程度地乐享健康、安全、方便的现代育养生活</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:10.2900pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:10.2900pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; ">“优知妈咪汇” 为<font face="Calibri">80</font><font face="宋体">后妈妈打造互动交流新平台</font></span><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">以消费需求为出发点,海尔整套婴儿家电不但在产品上满足并超越了<font face="Calibri">80</font><font face="宋体">后父母对科学喂养的细致要求,而且考虑到</font><font face="Calibri">80</font><font face="宋体">后父母热衷网络互动分享的特点,还为他们搭建了公共社区平台,打造互联网时代全方位倡导科学育儿的母婴家电互动社区“优知妈咪汇”(</font></span><a href="http://baby.haier.com/"><span class="15" style="color: rgb(0, 0, 255); font-size: 10pt; font-family: 'Times New Roman'; ">http://baby.haier.com/</span></a><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">)。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">针对目前婴儿家电市场鱼龙混杂,广告宣传狂轰滥炸,消费者无从选择的困扰。海尔婴儿家电依托海尔官网和全国最大的母婴类网站之一“宝宝树”,引入优养专家资源,答疑解惑,指导“潮爸辣妈”科学喂养。引入优养达人团,分享科学喂养经验,以亲身体验帮助妈妈们远离育儿误区。用真实的用户口碑帮助妈妈门正确选择婴幼儿产品,科学实现婴幼儿喂养。“优知妈咪汇”将真正成为妈妈们深入了解婴儿家电的相关知识,互动分享育儿经验的社区平台。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">为了方便<font face="Calibri">80</font><font face="宋体">后父母的购买体验,海尔婴儿家电将在</font><font face="Calibri">12</font><font face="宋体">月</font><font face="Calibri">6</font><font face="宋体">日开始通过海尔商城(</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">http://baby.</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">e</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; ">haier.com/</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">)进行预订,并在<font face="Calibri">12</font><font face="宋体">月</font><font face="Calibri">20</font><font face="宋体">日进行全球首发,用户只需轻点鼠标,心仪的婴儿家电就可第一时间“按约送达”用户家中,预约期间还可获得海尔婴儿家电为宝宝们定制的专属祝福,海尔婴儿家电将为消费者提供全流程方便快捷的的网购体验。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.0000pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-weight:bold; font-size:15.0000pt; font-family:'宋体'; ">相关新闻链接:</span><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-weight:bold; font-size:15.0000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; ">海尔“优知妈咪汇”互动社区 </span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'宋体'; ">(</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'Calibri'; ">http://baby.haier.com/</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'宋体'; ">)</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">据了解,海尔“优知妈咪汇”互动社区已于<font face="Calibri">12</font><font face="宋体">月</font><font face="Calibri">4</font><font face="宋体">日正式上线。结合</font><font face="Calibri">80</font><font face="宋体">后父母热衷网络互动分享的特点,打造互联网时代全方位倡导科学育儿的母婴家电互动社区。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">社区中既有擅长妇幼保健的北京市东城区妇幼保健院护士长席雪这样的母婴护理专家,也有擅长宝宝不同时期营养搭配的微博达人邓嫣看海。通过引入优养专家资源,答疑解惑指导父母们科学喂养;引入优养达人团,分享科学喂养经验,以亲身体验帮助妈妈们远离育儿误区。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; ">海尔婴儿家电预约平台 </span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'宋体'; ">(</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'Calibri'; ">http://baby.</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'宋体'; ">e</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'Calibri'; ">haier.com/</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'宋体'; ">)</span><span style="mso-spacerun:'yes'; font-weight:bold; text-decoration:underline ;font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
<p class="p0" style="text-indent:21.7500pt; margin-bottom:7.8000pt; margin-top:7.8000pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">据了解,为了方便<font face="Calibri">80</font><font face="宋体">后父母的购买体验,海尔婴儿家电将在</font><font face="Calibri">12</font><font face="宋体">月</font><font face="Calibri">6</font><font face="宋体">日通过海尔商城进行预订,并在</font><font face="Calibri">12</font><font face="宋体">月</font><font face="Calibri">20</font><font face="宋体">日进行全球首发,首批预订的消费者中将有</font><font face="Calibri">50</font><font face="宋体">名获得婴儿</font><font face="Calibri">-</font><font face="宋体">调奶器的免费体验资格。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Calibri'; "><o:p></o:p></span></p>
迁安信息港原创资讯欢迎转载,转载敬请标明出处 爆料热线:0315-5678114
更多评论