<span style="font-size: 12pt; font-family: 宋体; ">   日前，海尔旗下国内最大的家电物流服务商日日顺与最大的网购平台天猫商城达成意向，“</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">网购狂欢节”期间将推出全新物流服务体系，除了全国</span><span style="font-size: 12pt; font-family: Calibri; ">400</span><span style="font-size: 12pt; font-family: 宋体; ">多个一、二线城市能够在</span><span style="font-size: 12pt; font-family: Calibri; ">24</span><span style="font-size: 12pt; font-family: 宋体; ">小时内限时收货外，在全国超过</span><span style="font-size: 12pt; font-family: Calibri; ">460</span><span style="font-size: 12pt; font-family: 宋体; ">个三四县城市的区县，甚至是农村地区将保证</span><span style="font-size: 12pt; font-family: Calibri; ">48</span><span style="font-size: 12pt; font-family: 宋体; ">小时限时到达。同时，</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">期间在海尔天猫旗舰店购物的消费者能够享受免费“送装一体”服务。</span> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">    同时据日日顺物流王正刚部长透露，“</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">购物狂欢节将是中国家电厂商在电商物流上的新标志与新起点，这也意味着中国的网购触角将不再只限与城市消费者，网购将有可能能够真正深入到中国的千家万户”，据了解，未来在该战略首次尝试后，将继续加大在物流方面的布局与投入，该后续投入资金将超过</span><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-size:12.0000pt; font-family:'Calibri'; ">60</span><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-size:12.0000pt; font-family:'宋体'; ">亿。</span><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-size:12.0000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; ">    新物流布局深入中国“最后一公里”</span><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">    数据显示，截至</span><span style="font-size: 12pt; font-family: Calibri; ">2011</span><span style="font-size: 12pt; font-family: 宋体; ">年底，中国网络购物用户达到</span><span style="font-size: 12pt; font-family: Calibri; ">1.19</span><span style="font-size: 12pt; font-family: 宋体; ">亿人，网络零售总额达到</span><span style="font-size: 12pt; font-family: Calibri; ">7825.6</span><span style="font-size: 12pt; font-family: 宋体; ">亿元。相比之下，北上广杭等一线城市是中国网购消费的中坚力量，一方面是因为消费者购物理念的转变，另一方面也依赖于中信息、物流、宽带等基础设计的成熟。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">    海尔日日顺全新的物流布局有望打开为中国消费者打开三四县城市及农村地区网购的大门，据了解，目前日日顺已在全国主要城市建立了</span><span style="font-size: 12pt; font-family: Calibri; ">1000</span><span style="font-size: 12pt; font-family: 宋体; ">多家社区店，并拥有</span><span style="font-size: 12pt; font-family: Calibri; ">5000</span><span style="font-size: 12pt; font-family: 宋体; ">多家县级专卖店，</span><span style="font-size: 12pt; font-family: Calibri; ">24000</span><span style="font-size: 12pt; font-family: 宋体; ">多家乡镇网点，</span><span style="font-size: 12pt; font-family: Calibri; ">7</span><span style="font-size: 12pt; font-family: 宋体; ">万多个村级联络站，且在中国</span><span style="font-size: 12pt; font-family: Calibri; ">2500</span><span style="font-size: 12pt; font-family: 宋体; ">多个县设立了物流配送站，拥有</span><span style="font-size: 12pt; font-family: Calibri; ">17000</span><span style="font-size: 12pt; font-family: 宋体; ">多家售后服务网点，拥有全国最大的物流配送网络。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">  “此次</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">购物狂欢节海尔家电在天猫旗舰店将全面共享日日顺的线下物流网络”。王正刚表示，“这也意味着无论你身在哪里，即使你在西藏、新疆、东北等国内边远地区的三四县城市和农村地区，也可以在</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">期间无碍购物，我们将保证送货上门。”</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">  “物流问题一直是制约电商发展的瓶颈之一，对于家电类商家更是如此。”天猫电器城总经理满楼表示，网购这样种新的消费模式未来必将深入的中国的每个角落，网购市场未来的进一步发展，有赖于三四线城市甚至是农村地区网购消费意识的觉醒，以及物流、宽带等电子商务基础设施深入到中国的“最后一公里”。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-weight: bold; font-size: 14pt; font-family: 宋体; ">   </span><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; ">免费、限时送货上门还包安装</span><span style="font-weight: bold; font-size: 14pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">   为了更好的服务网购消费者，日日顺与天猫电器城达成意向，在</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">期间首度推出日日顺“三度”服务。率先实现大件家电限时送达、按约送达、异地配送、送装一体等措施，解决了长期以来困扰家电网购的配送安装难题。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">    首先是跟上用户点击鼠标的“速度”，日日顺为消费者提供“限时达”服务，在全国</span><span style="font-size: 12pt; font-family: Calibri; ">400</span><span style="font-size: 12pt; font-family: 宋体; ">个城市和</span><span style="font-size: 12pt; font-family: Calibri; ">1500</span><span style="font-size: 12pt; font-family: 宋体; ">多个区县实现</span><span style="font-size: 12pt; font-family: Calibri; ">24</span><span style="font-size: 12pt; font-family: 宋体; ">小时限时达，在</span><span style="font-size: 12pt; font-family: Calibri; ">460</span><span style="font-size: 12pt; font-family: 宋体; ">个区县实现</span><span style="font-size: 12pt; font-family: Calibri; ">48</span><span style="font-size: 12pt; font-family: 宋体; ">小时内送达，这意味着网购家电不再是大中城市消费者的“专利”，区县的消费者可同样享受便捷的购物体验。其次是按约送达的“精确度”，日日顺为网购用户提供按约送达和异地配送服务，这意味着消费者可以非常方便地给外地的亲朋好友网购家电产品，再也不用担心送不到的问题，同时日日顺会按照用户需要的时间进行配送，解决用户的后顾之忧。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">    最后，日日顺还将以“创造客户满意度”为目标，为用户提供送货、安装一站式服务，突破了传统快递公司只配送不安装物流服务方式的局限，提供上楼入户，进村进社区的人性化超值服务。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">   满楼认为，天猫与日日顺的强强联合将为消费者带来从线上到线下“无断层”的一体化服务，解决家电网购中普遍存在的“送货不上楼”、“管送不管装”、“装后没人管”等种种问题，大大提升消费者的购物体验，这是网购市场的一个里程碑，将为网购市场带来几何级增长。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="mso-spacerun:'yes'; color:rgb(255,0,0); font-weight:bold; font-size:14.0000pt; font-family:'宋体'; "> </span><span style="font-weight: bold; font-size: 14pt; font-family: 宋体; ">  </span><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; ">未来将持续投入</span><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; ">60</span><span style="font-weight: bold; font-size: 12pt; font-family: 宋体; ">亿以上</span><span style="font-weight: bold; font-size: 14pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">   王正刚表示，</span><span style="font-size: 12pt; font-family: Calibri; ">11.11</span><span style="font-size: 12pt; font-family: 宋体; ">购物狂欢节只是海尔日日顺新物流战略的起点，未来几年来将对此持续投入“</span><span style="font-size: 12pt; font-family: Calibri; ">60</span><span style="font-size: 12pt; font-family: 宋体; ">亿以上”，旨在进一步深耕家电商家的线下的物流、服务体系，打通中国网购的“每一根毛根血管”。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">   据了解，目标日日顺的物流服务能力吸引了全球性的企业客户。除了天猫电器城外，包括亚马逊、物流宝、海尔、创维、</span><span style="font-size: 12pt; font-family: Calibri; ">TCL</span><span style="font-size: 12pt; font-family: 宋体; ">、</span><span style="font-size: 12pt; font-family: Calibri; ">LG</span><span style="font-size: 12pt; font-family: 宋体; ">、惠而浦等企业都与日日顺物流建立了合作关系。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; layout-grid-mode:char; "><span style="font-size: 12pt; font-family: 宋体; ">   电子商务产业研究专家罗清启表示，企业唯一命题是创造客户。互联网时代，企业创造客户不仅是提供差异化的产品，好的服务更是黏住客户的重要方式。目前国内大部分电商企业误将单纯低价作为黏客户的重要力量，而未从根本上认识到当从用户体验入手。天猫商城与日日顺合作，首推“按约送达，送装一体”服务，可以为行业良性发展提供范式。</span><span style="font-size: 12pt; font-family: 宋体; "><o:p></o:p></span></p>