<span style="font-family: 宋体; font-size: 10.5pt; text-indent: 21pt; ">网上关于劝妻哥的事儿一度成为热议话题，还有热心网友图解恶搞，最终在热心网友的帮助下，通过海尔专卖店成套家电设计、送装一体化等服务，解决了劝妻哥的燃眉之急。</span> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; text-align:center; "><img src="/Upload/News/2012-10-29/2012102985846YZ1EZ.jpg" alt="" /><br />  </p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Times New Roman'; ">随着家电服务领域</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">的</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Times New Roman'; ">不断扩大，</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">消费者</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Times New Roman'; ">对服务的要求也发生了巨大变化</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">，加上<font face="Times New Roman">80</font><font face="宋体">、</font><font face="Times New Roman">90</font><font face="宋体">后新兴阶层成为消费主体，</font></span><span style="font-size: 10.5pt; font-family: 宋体; ">一个“年轻态”的家电时代已经来临。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">当下的消费理念趋向于</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Times New Roman'; ">更方便、快捷、标准化的服务</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">，</span><span style="font-size: 10.5pt; font-family: 宋体; ">新兴的消费习惯和风格也开始影响并逐渐左右着家电市场走势</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; ">    </span><span style="font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; ">   </span><span style="font-weight: bold; font-size: 10.5pt; font-family: 宋体; ">80<font face="宋体">、</font><font face="Times New Roman">90</font><font face="宋体">后成为新兴消费主体</font></span><span style="font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; ">记者在采访国庆长假的过程中了解到，长假期间，消费者在百货商场、家电、餐饮、旅游上的消费很“给力”，而消费群体大多集中于<font face="Times New Roman">80</font><font face="宋体">、</font><font face="Times New Roman">90</font><font face="宋体">后新兴阶层，他们突破了传统</font></span><a href="http://wenwen.soso.com/z/Search.e?sp=S奉行&ch=w.search.intlink"><span style="mso-spacerun:'yes'; color:rgb(0,0,0); font-size:10.5000pt; font-family:'宋体'; ">奉行</span></a><span style="font-size: 10.5pt; font-family: 宋体; ">的节俭保守的消费理念，融入了近年来愈加风行的开放式，超前式的消费观念，鲜明的自我消费意识，使得他们更关注于细致周到服务及愉快的消费体验。</span><span style="font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="font-weight: bold; font-size: 10.5pt; font-family: 宋体; ">价格优势趋向已不再明显</span><span style="font-weight: bold; font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="font-weight: bold; font-size: 10.5pt; font-family: 宋体; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">调查中，绝大多数消费者表示，在家电行业里，相同功能的产品其实价格都相差无几，所以他们往往会更注重于现场的消费体验及售后服务方面。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">对于消费者而言，家电产品买回家后，感受到的除了企业高端形象带回来的心理满足外，更需要高端化的售后服务，也就是说，日常的服务更是“接地气儿”的。但由于家电对于售后服务的特殊需求，一些参加家电促销活动的消费者，省了钱却并不省心。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'Times New Roman'; ">更周到细致的服务，更优良的产品所带来愉快的消费体验，</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">远远比“满就送”、折扣、限时秒杀等“价格战”式的促销手段更能吸引住<font face="Times New Roman">8090</font><font face="宋体">后消费主体的购买欲望。</font></span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; ">省心服务才是决胜王道</span><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-weight:bold; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; "><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">传统的服务战、价格战已难以应对消费者需求。家电行业，特别是对于顾客服务需求更多，要求也更高的厨电行业，企业势必要回归到服务建设的路线上来。</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; line-height:17.2500pt; "><span style="font-size: 10.5pt; font-family: Arial; ">由于</span><span style="font-size: 10.5pt; font-family: 宋体; ">各大家电商场</span><span style="font-size: 10.5pt; font-family: Arial; ">多数将</span><span style="font-size: 10.5pt; font-family: 宋体; ">配送和安装工作交付给品牌厂商自行</span><span style="font-size: 10.5pt; font-family: Arial; ">操作，这种方式缺乏对于物流的控制力，导致送货慢</span><span style="font-size: 10.5pt; font-family: 宋体; ">等</span><span style="font-size: 10.5pt; font-family: Arial; ">问题频发，更有卖家不承担售后</span><span style="font-size: 10.5pt; font-family: 宋体; ">的安装</span><span style="font-size: 10.5pt; font-family: Arial; ">服务，成为消费者诟病的对象。从</span><span style="font-size: 10.5pt; font-family: 宋体; ">消费群体需求</span><span style="font-size: 10.5pt; font-family: Arial; ">来看，省心服务已成家电选购第一诉求</span><span style="font-size: 10.5pt; font-family: 宋体; ">，</span><span style="font-size: 10.5pt; font-family: Arial; ">完善的物流和高水平的服务体系才是</span><span style="font-size: 10.5pt; font-family: 宋体; ">家电品牌厂商</span><span style="font-size: 10.5pt; font-family: Arial; ">核心竞争力的体现。</span><span style="font-size: 10.5pt; font-family: Arial; "><o:p></o:p></span></p> <p class="p0" style="text-indent:21.0000pt; margin-bottom:0pt; margin-top:0pt; line-height:17.2500pt; "><span style="font-size: 10.5pt; font-family: Arial; ">相比之下，</span><span style="font-size: 10.5pt; font-family: 宋体; ">海尔专卖店</span><span style="font-size: 10.5pt; font-family: Arial; ">凭借自身积累下来的实力，将提升服务质量放到了首要的位置</span><span style="font-size: 10.5pt; font-family: 宋体; ">，推出</span><span style="mso-spacerun:'yes'; font-size:10.5000pt; font-family:'宋体'; ">的包括清洗保养家电、网上互动设计方案、上门成套家电设计方案、检测家庭用电环境、测甲醛、家电安装预打孔、家电安装预埋管线路、家电代管分期送货等在内的“七星服务”，</span><span style="font-size: 10.5pt; font-family: Arial; ">带给消费者更</span><span style="font-size: 10.5pt; font-family: 宋体; ">为省心</span><span style="font-size: 10.5pt; font-family: Arial; ">的</span><span style="font-size: 10.5pt; font-family: 宋体; ">购物</span><span style="font-size: 10.5pt; font-family: Arial; ">体验。</span><span style="font-size: 10.5pt; font-family: Arial; "><o:p></o:p></span></p> <p class="p0" style="margin-bottom:0pt; margin-top:0pt; "><span style="font-size: 10.5pt; font-family: 宋体; ">海尔“七星服务”</span><span style="font-size: 10.5pt; font-family: Arial; ">做到在消费者购买后，可以在最短的时间之内送货上门、安装调试，</span><span style="font-size: 10.5pt; font-family: 宋体; ">“</span><span style="font-size: 10.5pt; font-family: Arial; ">按需送达</span><span style="font-size: 10.5pt; font-family: 宋体; ">”</span><span style="font-size: 10.5pt; font-family: Arial; ">的模式体现出</span><span style="font-size: 10.5pt; font-family: 宋体; ">了</span><span style="font-size: 10.5pt; font-family: Arial; ">海尔</span><span style="font-size: 10.5pt; font-family: 宋体; ">电器“</span><span style="font-size: 10.5pt; font-family: Arial; ">以用户为本</span><span style="font-size: 10.5pt; font-family: 宋体; ">”</span><span style="font-size: 10.5pt; font-family: Arial; ">的理念。通过快速及时的物流配送和细致入微的服务，拉近了企业与消费者之间的距离，从而真正从实际需求出发，带给消费者最大的实惠</span><span style="font-size: 10.5pt; font-family: 宋体; ">，</span><span style="font-size: 10.5pt; font-family: Arial; ">让消费者</span><span style="font-size: 10.5pt; font-family: 宋体; ">体验到“省心</span><span style="font-size: 10.5pt; font-family: Arial; ">服务</span><span style="font-size: 10.5pt; font-family: 宋体; ">”</span><span style="font-size: 10.5pt; font-family: Arial; ">的重要性：一次</span><span style="font-size: 10.5pt; font-family: 宋体; ">“</span><span style="font-size: 10.5pt; font-family: Arial; ">省钱</span><span style="font-size: 10.5pt; font-family: 宋体; ">”</span><span style="font-size: 10.5pt; font-family: Arial; ">不如一直</span><span style="font-size: 10.5pt; font-family: 宋体; ">“</span><span style="font-size: 10.5pt; font-family: Arial; ">省心</span><span style="font-size: 10.5pt; font-family: 宋体; ">”</span><span style="font-size: 10.5pt; font-family: Arial; ">。</span></p>